![]() The oblong format can help you stand out with its unique shape.Ĭheck out our blog on the 6 Advantage of Folded Self-mailers. Bifolds are a great alternative and perfect for sales pitches because they offer more room for pictures. Trifold mailers break up content into several sections, ensuring the text and graphics are easily digestible. No matter the size, all self-mailers have the ability to be folded into either trifold, bifold, or oblong shapes. It boasts qualities of a postcard with its eye-catching visuals and others of a letter with its privacy capabilities. Although a bit pricier, the 11” x 17” size is sure to make an impact on the recipient.Ī folded self-mailer is the perfect in-between solution for marketers. You can convey a plethora of information accompanied by large images, tables, or graphs. ![]() Make an impression with this tabloid-style piece. This format is optimal for nonprofits, political campaigns, and more. That additional space is ideal for a detachable form. The extra large is just three inches longer than the standard at 8.5” x 14”. Ask for double-sided printing to conserve even more. You can make an impact while saving money on your campaign. It’s perfect for newsletters, notices, or long-form sales letters. The most economical option, the standard letter measures 8.5” x 11”. Letters typically fall under three size categories: You can also choose from a variety of paper qualities and pick double-sided printing for a cost-effective campaign. A highly versatile piece, you can incorporate variable data printing by customizing text, images, and offers to improve your response rates. Packages can include up to 24 inserts, ensuring you’re able to convey your message and provide response devices. Design Distributors offers flexible, custom mailing options to fit every campaign. ![]() If you need to send detailed information to your mailing list, a letter package is the way to go. However, if your budget can swing it, it’s definitely worth it.Ĭontact Design Distributors for Pricing & Samples Of course, with greater proportions comes more cost, as this piece will mail at the flat rate as opposed to the letter rate. It guarantees you’ll increase visibility in the mailbox. This size is hard to find, but Design Distributors offers it! At 9” x 12”, this postcard offers one of the largest dimensions. This card offers similar flexibility as the standard size, just with larger proportions. You can display your design vertically, horizontally, or both.Īt 6” x 11”, the jumbo postcard remains within the 6.125” x 11.5” range necessary to be considered for the Marketing Mail rate. There’s more room for creativity and versatility. The standard postcard has a greater chance of standing out in the mailbox than a small postcard. Standard postcards, which are 6” x 9”, are the popular option for many successful campaigns. The small size is effective for simple, straight-forward messages and designs. Anything larger than that is defined by the USPS as a letter. Postcards are defined by the USPS as pieces that fall between 3.5" x 5", and 4.25" x 6", with the most popular size being 4.25" x 6". First Class provides a faster service, plus forwarding and return service at no additional cost. They can be mailed via First Class at a lower rate than by Marketing Mail. All sizes come in a variety of paper stocks.Ī majority of postcards come in four sizes:Ī small postcard offers many advantages ranging from cost to fast delivery times. Some can offer the lowest postage rates and provide the advantages of first-class mail. Before you take advantage of these benefits, you’ll need to choose the format. Plus, they boast a fairly high response rate at an average of 4.25 percent. Get More of Our Insights Delivered to Your Inbox!Įvery marketer should incorporate postcards into their campaigns! These double-sided cards offer a variety of advantages, from versatility to affordability. No matter what type of direct mail piece you choose, the following guide will help you pick the perfect size for your campaign, enabling you to maximize your message, design, exposure, and deliverability. What are your marketing goals? How much does your budget allow? What size will fit the message you’re trying to convey? Will certain sizes be delivered faster than others? Which pieces will stand out in the mailbox? Which will give you the best response rates? Take the time to thoughtfully pick the size that will enhance and communicate your creative, guaranteeing success. There are many factors to consider when making your decision. Choosing the right size direct mail piece for your campaign can be a difficult task.
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